What makes your company stand out?

17 Apr What makes your company stand out?

It’s a competitive world out there. We know that competition for jobs is fierce, but competition for top talent is even fiercer. At Ambient Tribe, we work with so many companies who struggle to recruit the right people to help their business flourish. A huge part of this is down to the fact that, as employees we’re looking for different things from employment to those society traditionally considers important. We want autonomy, flexibility, the chance to make a difference (as well as all the regular benefits of course…). Our expectations are high. We want to enjoy going to work. Life is too short for anything else.

There’s often a total mismatch between what companies say and what they do…

There are many ways to build your employee brand and demonstrate what makes you unique.  A key area that speaks a million words when you’re not even in the room is the way you communicate in your employment documents. From recruitment ads, induction processes to handbooks and policies, time and again I see a total mismatch between what the company says it is, and how it actually conducts itself. ‘We’re really fun here..’ really? So why do you have a four-page policy telling me what I can and can’t wear!?

Build your unique tone of voice

Building a tone of voice that authentically reflects your values, accurately represents the way you work and engages the reader, makes a huge impact. A consistent tone of voice builds trust between the company and its people, it helps to influence and persuade, and it really sets you apart from the rest.  

When you combine a great place to work with a strong employee brand your people become your biggest advocates. And when your people are happy, what do they do? They shout about how awesome you are. They encourage people to join you, they deliver better service and deliver higher results.

Get your house in order

If you want to learn how to engage your people through your employment documents, Ambient Tribe are teaming up with Eaton Smith on the 2^nd May for a complimentary event all about Spring Cleaning your employee documents and building a great employee tone of voice. We’d love to see you there!