To all you hardworking, tenacious, single minded (often exhausted) Owner/Managers out there… I take my hat off to you. Even if you have a great team, when you’re scaling up your business, you’re still wearing all the different hats…sales, customer, management, finance, marketing, HR. You are the business. And it’s a constant jugging act.
As you grow, you slowly hand over (at least some of) the reins. And to all the control freaks out there (I’m right with you)… this means putting your trust in others, getting the right people on onboard and getting everyone working in the right way for your organisation.
So why is it so hard to get your team moving in the same direction?
Because so often, entrepreneurs have great ideas in their heads, but don’t have the skills, words and insight to powerfully articulate exactly what they mean and get their vision into the hearts and minds of their people.
If you want to engage, inspire and influence the people that will help you grow your business, you have to get crystal clear about what drives your business in the first place – your mission, your vision of where you’re headed and the values that underpin how you work.
When you can dynamically articulate these foundations and really live them throughout your business, life gets exciting.
Attract and retain the right people to grow your business
Bring in your ideal customers aligned to your values
Create a dynamic high-energy culture
Get everyone rowing in the same direction
Stand out in your industry
Give your people a reason to get out of bed each day
Cultivate ownership in every single team member
Know that every decision is aligned to your principles
Hear your team say 'this is a great place to work'
Achieve consistent high levels of service
Trust that your high expectations will be met
Keep what makes your culture unique as you grow
Here’s the thing… your purpose, vision and values already exist in your business.
Even if you’ve never written them down, given them a second thought, or realised they existed. They will be there.
Your purpose might be to make as much money as possible. Your vision, to just make it through to the next financial year. Your values, to rinse the client for as much as possible while doing as little as you can. If that’s you… we’re probably not going to be working together any time soon. But the fact is, purpose, vision and values (or the lack of them) drive every business behaviour.
My clients are inspirational businesses. They have a purpose that’s not just about making money (although they make that too), a vision for making the world a better place and values that mean they work the right way so they can grow sustainably. They’re dynamic, exciting businesses with massive potential.
At Ambient Tribe, I work with entrepreneurial businesses, just like yours, to unearth your mission, vision and values – or as I call it, your Core DNA.
My proven process reveals what makes you and your company unique and then brings it to life across everything you do.
I’m not about cool marketing messages, or flashy posters up on a wall (although that’s all very nice).
I work closely with you and your team, to delve into what makes you tick. I question, listen and fact-find to distil exactly what makes up your Core DNA and then articulate it through words that that your team can truly get behind and has actual meaning to your customers.
Once you’ve got your Core DNA – I then show you how you can make it tangible across every area of your business.
Catherine's natural charm and demeanor immediately put people at ease. This helps to provide the perfect atmosphere to facilitate open discussions and makes her thoroughly engaging when presenting. She is clearly very knowledgeable about her subject which grabs and keeps your attention throughout. I'd recommend Catherine and Ambient Tribe to anyone working on their employee engagement and communication strategy within their business!
Catherine is clearly a natural, skilful and effective workshop host. She was authentic, engaging and dynamic from start to finish. The delegates were extremely engaged by her approach and got huge value from the content she shared. I happily recommend in the highest terms.
I would most definitely recommend the speaker coaching. Catherine is a friendly, upbeat, supportive trainer with lots of knowledge and experience to share...The skills I have learned have helped to inject a dose of personal confidence.
Catherine has been instrumental in the development of our Presentation Skills courses and we receive consistently excellent feedback from our clients regarding Catherine's training. We highly value our ongoing relationship with Ambient Tribe and the positive impact this has for our clients.
The values are foundational to us as a business. Having the team involved in the creation of the values has created so much engagement. The values really are an embodiment of who we are.
Ambient Tribe supported the creation of our new company brochure. It was great to get an 'outside' point of view from someone who understands us as a company, our personality and tone of voice.
My only regret is not being introduced to Ambient Tribe earlier - it would have saved us a lot of time, effort and uncertainty as the consultative support we received throughout the process, once they had been engaged, was excellent.
I'm amazed by how much I use the values to personally motivate myself and keep myself on track, whether that's 'Choosing Positivity', when the going gets tough, or 'Thinking Big', when I'm stuck with a problem.
The process was brilliant, really rewarding. It was great to be clear on what we think makes a great place to work and how we approach our business.
We now have our values in a memorable, relevant and professional format and we are already using these internally and in key communication resources. The real benefit is in how they help with staff recruitment, development and retention.
Rather than just delivering the values and vanishing, Catherine came in for follow up sessions, gathered our feedback and suggested ways we might work moving forward.
We were universally delighted with Catherine's knowledge, work ethic and style.
The great benefit of working with Catherine is having the complete and utter faith that she would always deliver, exceed expectations and pull people with her at the same time.
Catherine has extraordinary talent for working with businesses to create an employer tone of voice which resonates with their teams and is authentic for the organisation.
Ambient Tribe is our key Employee Engagement and Communications partner. Catherine has a unique and original ability to get to the very heart of our clients' company culture and core behaviours.
We had been through a challenging period with low staff engagement. but Catherine's ability to read and respond to a room meant that by the end of the first away day, it was as though we were a different organisation!
Catherine is an expert listener, able to take complex and confidential information from executive level and turn it into a communications plan that relays the appropriate information succinctly to those that need it, in a format they can use.