Ambient Tribe | About Us | Ambient Tribe
We specialise in creating great places to work. At Ambient Tribe we harness the power of culture, engagement, training and leadership to maximise your results.
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Purpose, vision and values (legacy)

Who are you, where are you going and how do you work?

To all you hardworking, tenacious, single minded (often exhausted) Owner/Manager’s out there… I take my hat off to you. Even if you have a great team, when you’re scaling up your business, you’re still wearing all the different hats…sales, customer, management, finance, marketing, HR. You​​​​​​​ are the business. And it’s a constant jugging act.

 

As you grow, you slowly hand over (at least some of) the reins. And to all the control freaks out there (I’m right with you)… this means putting your trust in others, getting the right people on onboard and getting everyone working in the right way for your organisation.

Sounds easy right? Wrong.

So why is it so hard to get your team moving in the same direction?

 

Because so often, entrepreneurs have great ideas in their heads, but don’t have the skills, words and insight to powerfully articulate exactly what they mean and get their vision into the hearts and minds of their people.

Does this sound familiar?

Your team just don’t seem to get what’s most important to the business.

You’re not attracting your ideal customers.

You wish everyone cared about the business as much as you do

Your team are all pulling in different directions.

You want to keep what makes you unique as you grow.

You cringe when you hear people saying the wrong messages.

You want everyone to adopt your high standards of customer service.

People don’t treat customer’s in the way you want them to.

You’ve made some recruitment choices out of desperation – rather than feeling like you found the right person.

So, what do you do?
You get crystal clear…

If you want to engage, inspire and influence the people that will help you grow your business, you have to get crystal clear about what drives your business in the first place – your purpose, your vision of where you’re headed and the values that underpin how you work.

 

When you can dynamically articulate these foundations and really live them throughout your business, life gets exciting.

Catherine Bonner

Imagine if you could…

Attract the right people to grow your business

Bring in your ideal customers aligned to your values

Create a dynamic high-energy culture

Get everyone rowing in the same direction

Stand out in your industry

Give your people a reason to get out of bed each day

Cultivate ownership in every single team member

Know that every decision is aligned to your principles

Hear your team say 'this is a great place to work'

Achieve consistent high levels of service

Trust that your high expectations will be met

Keep what makes your culture unique as you grow

Book a discovery call to find out how

 

Articulate who you are
and what you stand for

So what is ‘purpose’, ‘vision’ and ‘values’ – are they just the latest bullsh*t buzz words?

 

Here’s the thing… your purpose, vision and values already exist in your business.

 

Even if you’ve never written them down, given them a second thought, or realised they existed. They will be there.

 

Your purpose might be to make as much money as possible. Your vision,  to just make it through to the next financial year.  Your values, to rinse the client for as much as possible while doing as little as you can. If that’s you…we’re probably not going to be working together any time soon. But the fact is, purpose, vision and values (or the lack of them) drive every business behaviour.

My clients are inspirational businesses. They have a purpose that’s not just about making money (although they make that too), a vision for making the world a better place and values that mean they work the right way so they can grow sustainably. They’re dynamic, exciting businesses with massive potential.


They just struggle to articulate it all and get it into the hearts and minds of their people. That’s where I can help!

Unearthing your Core DNA

At Ambient Tribe, I work with entrepreneurial businesses, just like yours, to unearth your purpose, vision and values – or as I call it, your Core DNA.

 

My proven process reveals what makes you and your company unique and then brings it to life across everything you do. I’m not about cool marketing messages, or flashy posters up on a wall (although that’s all very nice).

 

I work closely with you and your team, to delve into what makes you tick. I question, listen and fact-find to distil exactly what makes up your Core DNA and then articulate it through words that that your team can truly get behind and has actual meaning to your customers.

 

Once you’ve got your Core DNA – I then show you how you can make it tangible across every area of your business.

Our Approach

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WHAT OTHERS SAY

  • Catherine's natural charm and demeanor immediately put people at ease. This helps to provide the perfect atmosphere to facilitate open discussions and makes her thoroughly engaging when presenting. She is clearly very knowledgeable about her subject which grabs and keeps your attention throughout. I'd recommend Catherine and Ambient Tribe to anyone working on their employee engagement and communication strategy within their business!

    Sam Tasker-Grindley - Rotary Pheonix President, Account Director RSM

  • Catherine is clearly a natural, skilful and effective workshop host. She was authentic, engaging and dynamic from start to finish. The delegates were extremely engaged by her approach and got huge value from the content she shared. I happily recommend in the highest terms.

    Paul Lanfear - Entrepreneur/Investor

  • I would most definitely recommend the speaker coaching. Catherine is a friendly, upbeat, supportive trainer with lots of knowledge and experience to share...The skills I have learned have helped to inject a dose of personal confidence.

    Liz Kenny - Editor/Owner of Halifax Directory/Skircoat Green Directory

  • Catherine has been instrumental in the development of our Presentation Skills courses and we receive consistently excellent feedback from our clients regarding Catherine's training. We highly value our ongoing relationship with Ambient Tribe and the positive impact this has for our clients.

    Paul Hodder - Managing Director at Bitesize Learning

  • The values are foundational to us as a business. Having the team involved in the creation of the values has created so much engagement. The values really are an embodiment of who we are.

    Gary Bryant - Managing Director UK at MSL

  • Ambient Tribe supported the creation of our new company brochure. It was great to get an 'outside' point of view from someone who understands us as a company, our personality and tone of voice.

    Claire Stringer-Phillips - Marketing Director of Wicresoft UK

  • My only regret is not being introduced to Ambient Tribe earlier - it would have saved us a lot of time, effort and uncertainty as the consultative support we received throughout the process, once they had been engaged, was excellent.

    Andy Banks - Managing Director of Calibre Recruitment

  • I'm amazed by how much I use the values to personally motivate myself and keep myself on track, whether that's 'Choosing Positivity', when the going gets tough, or 'Thinking Big', when I'm stuck with a problem.

    Vicky Nolan - Co-owner of Circuit Compliance

  • The process was brilliant, really rewarding. It was great to be clear on what we think makes a great place to work and how we approach our business.

    Vicky Nolan - Co-owner of Circuit Compliance

  • We now have our values in a memorable, relevant and professional format and we are already using these internally and in key communication resources. The real benefit is in how they help with staff recruitment, development and retention.

    Darren Stringer - Managing Director UK of Wicresoft UK

  • Rather than just delivering the values and vanishing, Catherine came in for follow up sessions, gathered our feedback and suggested ways we might work moving forward.

    Claire Stringer-Phillips - Marketing Director of Wicresoft UK

  • We were universally delighted with Catherine's knowledge, work ethic and style.

    Kathryn Sullivan - CEO of Voluntary Action Calderdale

  • The great benefit of working with Catherine is having the complete and utter faith that she would always deliver, exceed expectations and pull people with her at the same time.

    Kate Lewis-Perrin - Commercial Director of Frog Education

  • Catherine has extraordinary talent for working with businesses to create an employer tone of voice which resonates with their teams and is authentic for the organisation.

    Marie Guest - Managing Director of Headspace Bureauu

  • Ambient Tribe is our key Employee Engagement and Communications partner. Catherine has a unique and original ability to get to the very heart of our clients' company culture and core behaviours.

    Chris Iredale - Managing Director of Thriven - www.thriven.com

  • We had been through a challenging period with low staff engagement. but Catherine's ability to read and respond to a room meant that by the end of the first away day, it was as though we were a different organisation!

    Kathryn Sullivan - CEO of Voluntary Action Calderdale

  • Catherine is an expert listener, able to take complex and confidential information from executive level and turn it into a communications plan that relays the appropriate information succinctly to those that need it, in a format they can use.

    Steve Holt - Deputy Managing Director at Frog Education